PRESS RELEASE

July 12, 2017

STORY has changed once again, and this theme is really taking off! Travel has always captivated people across the world, and we have brought that experience to STORY in our new Travel theme. In collaboration with our partners at Virgin Airlines, STORY is bringing the joy of travel from the skies to our store.

STORY is a unique concept store, where in the overall theme of the store changes every 6 weeks. Located in the Chelsea district of New York City, this 2,000 sq. ft. store brings new dynamic concepts to life through collaborations with companies. This unique concept allows customers to return time after time and never experience the same store twice.

Using Travel as the theme, the store has been modeled into an airport and is ready to experience everything the world has to offer through our store. Our Virtual Reality will allow customers to travel to far off countries and experience the best of some of the most popular destinations in the world. After that, our store will equip them with everything they need to make their dream a reality. One stop at STORY and our customers will be ready for their dream vacation.

For those who want the full STORY experience, drop by and experience some of our great events being offered. Following the Travel theme, STORY will be offering some great opportunities to the public, including Brunch with a Blogger, a tattoo pop up station, food trucks featuring good eats from around the world, and many more.

This store is only here for the next six weeks and you can’t pass up the chance to see what we have in store. Don’t let this opportunity pass you buy, you never know what you may find in your very own Travel Story.